Aja and Salma

The Aja and Salma Festival is being held in its second edition with greater aspirations in terms of increasing the number of visitors and expanding the media by adding new activities to this edition with a high and distinguished level, and the participation of different countries and peoples characterized by the artistic and cultural heritage associated with the desert, through which the Ministry aims to enhance human communication with its environment. Exploring its magic, highlighting its dazzling legacy in support of its continuity and passing it on to the new generation, in addition to reviving the intangible heritage and cultural heritage of the city of Hail and creating an integrated experience that reflects the cultural colors of Hail and the extent of their blending with desert arts around the world.

Scope of work

The Aja and Salma Festival is being held in its second edition with greater aspirations in terms of increasing the number of visitors and expanding the media by adding new activities to this edition with a high and distinguished level, and the participation of different countries and peoples characterized by the artistic and cultural heritage associated with the desert, through which the Ministry aims to enhance human communication with its environment. Exploring its magic, highlighting its dazzling legacy in support of its continuity and passing it on to the new generation, in addition to reviving the intangible heritage and cultural heritage of the city of Hail and creating
an integrated experience that reflects the cultural colors of Hail and the extent of their blending with desert arts around the world.

Creative Planning
Design & Coordination
Operations & Management
Production & Execution

Watch the event unfold

### The Aja and Salma Festival is being held in its second edition with greater aspirations in terms of increasing the number of visitors and expanding the media by adding new activities to this edition with a high and distinguished level, and the participation of different countries and peoples characterized by the artistic and cultural heritage associated with the desert, through which the Ministry aims to enhance human communication with its environment. Exploring its magic, highlighting its dazzling legacy in support of its continuity and passing it on to the new generation, in addition to reviving the intangible heritage and cultural heritage of the city of Hail and creating an integrated experience that reflects the cultural colors of Hail and the extent of their blending with desert arts around the world.